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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

Question 1

Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines?

A. Google Analytics
B. Google Network
C. Picasa
D. AdWords Editor

Question 2

Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A. +["Iron Man"]
B. -[Iron Man]
C. {Iron Man}
D. ("Iron Man")

Question 3

Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A. Her image is probably too big to be used in the Google search listing.
B. Her image is probably in a .gif format; images must be in a .jpg format.
C. Her image ad will only appear in the Google Content Network, not in Google Search.
D. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.

Question 4

How many characters are Google AdWords clients allowed to use in their destination URL?

A. There is no limit, as the destination URL doesn't show in the advertisement.
B. 35 characters
C. 75 characters
D. 1,024 characters

Question 5

Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
B. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
C. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
D. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.

Solutions: