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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Creating & Customizing Reports | 25% | - Report editor and custom tables - Predefined reports and dashboards - Filters, segments, and date ranges - Scheduling and sharing reports |
| Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - E-commerce and value tracking - Attribution models overview - Setting up conversion actions |
| Performance Analysis & Interpretation | 30% | - Device, location, and audience insights - Campaign, ad group, keyword analysis - Impression share and competitive metrics - Identifying trends and anomalies |
| Introduction to Measurement & Reporting | 15% | - Key metrics and dimensions - Importance of measurement strategy - Reporting interface navigation |
| Advanced Tools & Optimization | 10% | - Automated reports and alerts - Using reports to optimize campaigns - Data Studio / Looker Studio integration |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Question 1
You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?
A. Google Analytics
B. Keyword Tool
C. Keyword Tool Supercharger
D. AdWords Editor
Question 2
Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?
A. Jerry should use automatic placements with the CPM bidding.
B. Jerry should use automatic placements with the CPC bidding.
C. Jerry should use managed placements with CPM bidding.
D. Jerry should use managed placements with CPC bidding.
Question 3
Which of the following is an example of a negative keyword option for the keyword wallet?
A. Neg:wallet
B. -wallet
C. Old wallet
D. No "wallet"
Question 4
Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?
A. No, you are limited to track conversions for newsletter signups or sales.
B. Yes, you can generate a conversion tracking code snippet for each of these actions.
C. Yes, you can track these events by using the Google Analytics'_trackPageview function.
D. No, it is not possible to track conversion on multiple events.
Question 5
Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?
A. Seven
B. Ten
C. One
D. Five
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: D |
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