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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics, Reporting and Integration | 10% | - Integrate with Dynamics CRM - Analyze campaign performance - Generate marketing reports and dashboards |
| Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - Marketing calendar and workspace - User roles and security |
| Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
| Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Set up and manage events/webinars - Manage media plans and rate cards |
| Manage Marketing Contacts, Leads and Segments | 25% | - Build static and dynamic segments - Create and manage contacts and leads - Lead scoring and qualification |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You need to display only PDF files in File Manager. What should you do?
A) Filter files by type.
B) Filter files by asset type.
C) Perform a search for the term .pdf.
D) Perform a search for the term pdf
2. You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?
A) Add the Opportunity header bar link to the home page.
B) Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
C) On the User Preferences page, turn on the Opportunity header bar link.
D) Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
3. You create a client contact in Microsoft Dynamics Marketing.
You need to entirely replace the client contact with a vendor contact.
What should you do in the client contact?
A) Change the role from Client to Vendor.
B) Add a contract to the contact record.
C) Change the group from Client to Vendor.
D) Change the group from Client to Marketing.
4. You create a project estimate in Microsoft Dynamics Marketing and enter items in the estimate.
Which two records can you convert the estimate items to? Each correct answer presents a complete solution.
A) Client Quote
B) Vendor Quote
C) Expense
D) Sales Order
5. What is the effect of changing the Interval value on a media plan?
A) It changes the available calendar options.
B) It changes the available start dates and end dates.
C) It changes the display of the analytical data.
D) It sets up the basic format of the media plan for data entry.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A,D | Question # 5 Answer: C |
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