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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Create and Execute Marketing Campaigns | 25% | - Manage email marketing and templates - Automate workflows and customer journeys - Design multi-channel campaigns |
| Event Management and Budgeting | 15% | - Set up and manage events/webinars - Manage media plans and rate cards - Track marketing budgets and expenses |
| Manage Marketing Contacts, Leads and Segments | 25% | - Build static and dynamic segments - Create and manage contacts and leads - Lead scoring and qualification |
| Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - Marketing calendar and workspace - User roles and security |
| Analytics, Reporting and Integration | 10% | - Integrate with Dynamics CRM - Generate marketing reports and dashboards - Analyze campaign performance |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create a budget workbook in Microsoft Dynamics Marketing.
Microsoft Dynamics Marketing displays other budget workbooks to your coworker but does not display the new workbook.
You need to ensure that your coworker can open the new budget workbook but not modify the workbook content.
What should you do?
A) Add your coworker to the budget workbook contacts.
B) Grant View permissions for the budget workbook to your coworker.
C) Share the budget workbook with your coworker.
D) Grant View permissions for each budget worksheet in the budget workbook to your coworker.
2. You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.
A) Send the event catering RFQ to the prospective vendors.
B) Mark the winning vendor's response as Awarded.
C) Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
D) Select the item and award it to the winning vendor.
E) Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
3. You are entering budget items into a Microsoft Dynamics Marketing budget worksheet.
Which statement is true when the default budget worksheet interval is set to Monthly?
A) You can set the interval for individual budget items when entering the items in the workbook,
B) You can set the interval for individual budget items by changing the default interval before entering the items.
C) You can enter budget items and display the budget only for monthly intervals.
D) You can enter budget items only for monthly intervals but can display the budget for other intervals.
4. You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A) Set the item type to Standard Item.
B) Restrict the item for use by your company.
C) Set the item type to Items/Services.
D) Set the item as the default item.
5. You need to track the current year s expenses related to public relations (PR). The annual PR budget is $100,000.
Which two actions should you perform? Each correct answer presents part of the solution.
A) Create an estimate for the current year.
B) Create a budget workbook for the current year.
C) Create a budget line item that tracks PR expenses and enter $100,000 for the current year.
D) Create a budget worksheet that tracks PR expenses and enter $100,000 for the current year.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,D,E | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A,C |
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