Pegasystems PEGAPCMC80V1_2019 Q&A - in .pdf

  • PEGAPCMC80V1_2019 pdf
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Jul 17, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
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  • Updated: Jul 17, 2026
  • Q & A: 0 Questions and Answers
  • PEGAPCMC80V1_2019 PDF + PC Testing Engine + Online Testing Engine

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  • PEGAPCMC80V1_2019 Testing Engine
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Jul 17, 2026
  • Q & A: 0 Questions and Answers
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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
  • 1. Interaction history and context data usage
    • 2. Event-driven decisioning concepts
      - Next-Best-Action (NBA) Framework
      • 1. Engagement policies and strategies
        • 2. Action prioritization and arbitration
          Topic 2: Pega Marketing Campaign Management- Offer and treatment management
          • 1. Eligibility and suitability rules
            • 2. Offer creation and governance
              - Campaign design and execution
              • 1. Campaign lifecycle management
                • 2. Audience segmentation and targeting
                  Topic 3: Reporting and Analytics- Campaign performance measurement
                  • 1. Optimization of customer interactions
                    • 2. KPIs and metrics tracking
                      Topic 4: Customer Data and Segmentation- Segmentation techniques
                      • 1. Real-time vs batch segmentation
                        • 2. Propensity and scoring models usage
                          - Data integration concepts
                          • 1. Customer profile management
                            • 2. Data flows into decisioning engine
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