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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
C) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
D) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
E) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.

2. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You mustpurchase Premium tracking in order to support link tracking in Responsys.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
D) In the SMS campaign message designer, enable conversion tracking.
E) You must select a Responsys link table with the link names and URLs to be used in the SMS message.

3. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A) Timer Event
B) Conditional Branchlet
C) Stage Gate
D) Entry Tracking Variable
E) Data Switch

4. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
B) Create an Import Supplemental Table job in Responsys for this file.
C) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
D) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.

5. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A) Use the Manage Campaign screen.
B) Look in each folder until you find the campaign.
C) Use the Campaign Debuggertool.
D) Use the Campaign Search feature.

Solutions: