Salesforce MC-Con-201 Q&A - in .pdf

  • MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
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  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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  • MC-Con-201 Testing Engine
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Platform Setup & Governance13%- Business Units and governance
  • 1. Business Unit requirements
    • 2. Roles and Enhanced CMS Workspaces
      • 3. Content and user governance
        - Domain authentication and authorization
        • 1. Branded and authenticated email delivery
          • 2. Domain authorization
            • 3. Self-service domain authentication
              - Marketing Cloud Next environment setup
              • 1. Permission sets
                • 2. Core Org Edition requirements
                  • 3. Data 360 provisioning
                    • 4. Marketing Data Kit installation
                      Analytics & Performance Insights8%- Reporting and analytics
                      • 1. Matching dashboards to reporting requirements
                        • 2. Pre-built dashboards
                          - Marketing data and insights
                          • 1. Marketing performance insights
                            • 2. Surfacing marketing data across Salesforce
                              Agentforce & AI Innovation11%- Conversational messaging
                              • 1. Ongoing interactions across messaging channels
                                • 2. Customer engagement
                                  • 3. Response handling
                                    - Predictive AI
                                    • 1. Selecting appropriate predictive AI features
                                      - Marketing agents
                                      • 1. Content generation
                                        • 2. Automated campaign creation
                                          • 3. Audience segmentation
                                            Campaign Design, Flow Orchestration & Content30%- Landing pages
                                            • 1. Landing page components
                                              • 2. Landing page configuration
                                                - Activation templates
                                                • 1. Activation template configuration
                                                  • 2. Contact point value selection
                                                    - Flow orchestration
                                                    • 1. Flow elements and logic
                                                      • 2. Flow types
                                                        • 3. Automated business processes and messaging
                                                          • 4. Flow configuration settings
                                                            • 5. Trigger conditions
                                                              - Personalization
                                                              • 1. Repeaters
                                                                • 2. AMPscript
                                                                  • 3. Handlebars
                                                                    • 4. Merge fields
                                                                      • 5. Content variations
                                                                        - Personalized messaging data
                                                                        • 1. Selecting appropriate data sources
                                                                          • 2. Adding customer data to messaging content
                                                                            Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                                            • 1. Unified customer profiles
                                                                              • 2. Linking multiple data sources
                                                                                • 3. Identity Resolution configuration
                                                                                  - Data 360 data model
                                                                                  • 1. Customer data activation
                                                                                    • 2. Data objects and Data Model Objects
                                                                                      • 3. Connecting and harmonizing customer data
                                                                                        - Consumption and entitlements
                                                                                        • 1. Marketing automation consumption
                                                                                          • 2. Platform usage optimization
                                                                                            • 3. Data 360 consumption-based entitlements
                                                                                              - CRM data ingestion and activation
                                                                                              • 1. Audience segmentation and activation
                                                                                                • 2. Actionable Lists
                                                                                                  • 3. CRM objects and records
                                                                                                    • 4. Content personalization using CRM data
                                                                                                      Consent13%- Consent data model
                                                                                                      • 1. Platform consent objects
                                                                                                        • 2. Consent preference records
                                                                                                          - Consent management concepts
                                                                                                          • 1. Consent in customer engagement
                                                                                                            • 2. Consent and compliance requirements
                                                                                                              - Consent record management
                                                                                                              • 1. Creating consent records
                                                                                                                • 2. Managing and updating consent records
                                                                                                                  - Consent collection
                                                                                                                  • 1. Consent banners on marketing landing pages
                                                                                                                    • 2. Consent banners on external pages
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