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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of process is the Call List in Unica Campaign?

A) Parameterized process
B) Response process
C) History process
D) Contact process

2. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) smart offer
B) static offer
C) parameterized offer
D) base offer

3. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

A) Map customer database tables.
B) Map contact history tables.
C) Map system tables.
D) Collect response data/transactions into an Action Table.

4. When should a user regenerate a strategic segment in Unica Campaign?

A) When datasource contents have changed.
B) Never
C) Whenever a new campaign is created.
D) Daily

5. What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A) Database native data loaders
B) unica_svradmin
C) Unica Campaigndatabase information checklist
D) unica_actrg

Solutions: