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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What stores would be included in a High Demand/High Opportunity Cluster?

A. Stores 103 and 107
B. Stores 101, 103, 106 and 107
C. Stores 100 and 108
D. Stores 100, 103, 107 and 108

Question 2

What is the primary purpose of a category health assessment in category management?

A. To identify the most popular product in a category based on sales data.
B. To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
C. To determine the pricing strategy for all products in a category.
D. To forecast future trends in consumer behavior for a product category.

Question 3

Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A. Inventory Turnover
B. Gross Margin
C. Order Cycle Time
D. Fill Rate

Question 4

Which phase of analytics uses past data and models to estimate what's likely to happen next?

A. Prescriptive
B. Generative
C. Predictive
D. Descriptive

Question 5

Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A. Include as much data as possible to ensure thoroughness.
B. Rely on visuals without providing context or narrative.
C. Focus on presenting data in a concise and persuasive format.
D. Focus solely on the technical details of the data.

Solutions: