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Adobe Journey Optimizer Developer Expert Sample Questions:

1. The marketing team of an online sports company wants to understand how soft bounces are impacting their email communications plan.
By default, how does Adobe Journey Optimizer suppress an address based on a single email delivery?

A) At the fourth encountered error within the retry time period, the address is suppressed.
B) At the third encountered error within the retry time period, the address is suppressed.
C) At the fifth encountered error within the retry time period, the address is suppressed.

2. A developer needs to set up an XDM Individual Profile Schema for Adobe Journey Optimizer. They want to use two identity fields for this process.
Which two identity fields would be used? (Choose two.)

A) Hashed email
B) Campaign code
C) CRMID
D) XDM ID

3. A developer wants to create a landing page that customers will use to opt in and opt out of a subscription list, and after an update to their subscription, use a journey to send a confirmation message.
Which two must configured before creating the landing page? (Choose two.)

A) Subscription list
B) Confirmation message journey
C) Landing page preset
D) Error subpage

4. A company using Adobe Journey Optimizer is preparing a marketing campaign requiring the use of additional data from a data source they are currently using. The new data are represented by two currently-unused attributes on a table in the data source. The developer has already modified the appropriate data schemas in Adobe Journey Optimizer to hold the new data.
What approach would the developer use to import the new data from the data source?

A) Delete the corresponding dataflow, then recreate it to include the desired data.
B) Delete the corresponding dataflow and source connection. Recreate the source connection. Create a new dataflow to include the desired data.
C) Update the corresponding dataflow by adding the two new attributes to the mapping.

5. A developer wants to create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.
Which advanced segmentation feature would be chosen for this use case?

A) Dynamic segmentation
B) Sequential segmentation
C) Multi-entity segmentation

Solutions: