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Facebook Certified media buying professional Sample Questions:

1. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Account Kit
B) Facebook Login
C) Stories
D) Comments
E) Facebook Analytics for Apps

2. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
B) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
C) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
D) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

3. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should build a core audience based on people interested in rock related topics.
B) You should use auction buying option and set frequency between 1-2 per week.
C) You should build a custom audience based on people interested in rock.
D) You should use reach and frequency buying option and set frequency between 1-2 per week.
E) You should use reach and frequency buying option and set frequency between 5-6 per week.

4. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Use more core audiences to increase results.
B) Add conversion lift tests to measure campaign results.
C) Use Facebook SDK to measure conversions.
D) Change audiences to custom audiences.
E) Change the bidding type to CPA instead of CPM.

5. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A) Website Traffic through Facebook pixel audience
B) Core Audiences
C) CRM customer database audience
D) Post Engagement Audiences

Solutions: