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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Benchmarking is a critical element of communication research because it:

A) identifies communication practices that can be easily introduced into the organization with minimal modification.
B) can take the place of primary research methods.
C) contributes to the improvement of communication effectiveness by identifying best practices.
D) can drive the adoption of new approaches by showing what best-in-class organizations are doing.

2. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
B) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
C) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
D) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.

3. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Meeting with suppliers to determine whether marketing costs can be shared.
B) Designing a creative social media campaign that will highlight the product's innovative features.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Analyzing whether the sales goals for the new product are realistically achievable.

4. An effective crisis response strategy begins with:

A) communication to the organization's employees.
B) an explanation to news media outlets.
C) communication to the organization's public.
D) an acknowledgement of the impact of the crisis.

5. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Securing ad space in the most relevant media
B) Informing opponents of the project about the project's environmental benefits
C) Providing the community and media with a fact sheet about the project's benefits
D) Developing awareness of the project among new audiences

Solutions: