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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?

A) Population in Contact Builder
B) MobileConnect Demographics
C) Profile Attributes
D) Data Designer Attribute Group

2. Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A) Single Send Journey with an API Event entry source
B) Transactional Messaging API
C) Triggered Send Definition
D) Multi-Step Journey with an API Event entry source

3. Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation. What should be recommended?

A) Perform a daily bulk export to SFTP for import via Automation.
B) Recreate this external web form inside Marketing Cloud.
C) Push each new record into Marketing Cloud via Platform Event API on form submit.
D) Create this as a Journey Data Source via Journey Builder.

4. An organization wants transactional password reset emails to be delivered immediately, even during large marketing campaigns involving millions of promotional emails. Which recommendation should the consultant make?

A) Configure transactional messaging separately from bulk marketing sends.
B) Schedule password reset emails every fifteen minutes.
C) Deliver transactional emails through Journey Builder batch schedules.
D) Place transactional and marketing sends in the same Send Classification.

5. A company synchronizes CRM Contacts into Marketing Cloud every fifteen minutes. Marketing users complain that recently updated customer preferences are sometimes missing from campaigns launched immediately after CRM changes. Which explanation is most likely?

A) Publication Lists block synchronized updates.
B) Subscriber Keys prevent CRM synchronization.
C) Synchronized Data Extensions update according to scheduled synchronization rather than instantly.
D) Journey Builder caches CRM records permanently.

Solutions: