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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
C) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

2. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A) Use Salesforce's value
B) Use Marketing Cloud Account Engagement's value
C) All of the above
D) Use the most recently updated record

3. What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A) Date
B) Email with valid mail server
C) Text
D) Email
E) Number
F) Email not from ISPs and free email providers
G) Phone
H) Password

4. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
B) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
C) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
D) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

5. LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A) Administrator
B) Sales
C) Marketing
D) Sales Manager

Solutions: