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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) Pink umbrellas
B) [pink umbrellas]
C) "pink umbrellas"
D) "pink+umbrellas"

2. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ad groups - one for each language.
B) Create four campaigns - one for each language.
C) Create four ads - one for each language.
D) Use English only, as it's the most common of the four languages she's targeting.

3. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her Google Analytics destination URL
B) On every page of her website
C) On her index page
D) On her home page

4. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
B) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
C) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.

5. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ad groups - one for each language.
B) Create four campaigns - one for each language.
C) Create four ads - one for each language.
D) Use English only, as it's the most common of the four languages she's targeting.

Solutions: