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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Automation Studio
B) Scheduled Email Sends
C) Predictive Email
D) Journey Builder

2. What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

A) Sales associate request during check out.
B) Drip campaigns
C) Authenticate email
D) Paid Mobile Ads
E) Capture from Facebook

3. The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

A) Filter Activity
B) Automation Studio
C) Data Extract Activity
D) Playbooks

4. What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A) Send Relationship
B) Subscriber Key
C) Data Relationship
D) Subscriber ID

5. The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

A) Export both data extensions and import into a new data extension.
B) Create a Filter Activity in Automation Studio to combine the two data extensions.
C) Build a Group based on a Data Filter to combine the two data extensions.
D) Populate a data extension using an SQL Query Activity in Automation Studio.

Solutions: