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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Data View Manager
B) Segment Overlap Report
C) Flow Visualization
D) Engagement Tracker

2. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Add a new campaign view for tracking all channels.
B) Create a calculated metric for customer journeys.
C) Enable identity stitching across data views and refresh the report.
D) Apply segment filters for other channels.

3. Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

A) Apply Relevant Filters
B) Define Report Permissions
C) Create Custom Report Templates
D) Generate a Report Preview

4. What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
Response:

A) The filter has been archived
B) The filter is already in use
C) The filter was created as "Adhoc"
D) The filter requires admin access

5. What is a valid filter container combination when you are applying a filter in a Customer Journey Analytics Workspace fallout analysis?
Response:

A) A filter used as a checkpoint in fallout uses a container that is a higher level than the overall context of the fallout visualization.
B) A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.
C) Filters cannot be used in fallout visualizations.
D) A filter used as a checkpoint in fallout uses a container that is the same level as the overall context of the fallout visualization.

Solutions: