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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Email fragments and SMS fragments
B) Header fragments and Footer fragments
C) Static fragments and Dynamic fragments
D) Expression fragments and Content fragments

2. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A) Neither treatment is a clear winner, and the test should be run again.
B) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
C) Treatment A should be chosen because its confidence level is exactly 95%.
D) The experiment is invalid because the holdout group's open rate is too low.

3. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Import an HTML file containing the required layout.
B) Create a new email from scratch and manually apply the brand styles.
C) Use a pre-existing Content Template that has been designed with the standard brand layout.
D) Create a new Campaign and add an email action.

4. A creative services coordinator is explaining the benefit of using the integrated Adobe Experience Manager Assets Essentials to the marketing team.
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?

A) To track the click-through rate of images used in emails.
B) To automatically compress the file size of all images for faster email loading.
C) To provide a centralized repository for storing, managing, and distributing approved digital assets for use in messages.
D) To provide advanced image editing tools directly within the Journey Optimizer interface.

5. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) A Condition activity
B) An Update Profile activity
C) An Action activity
D) A Data Source activity

Solutions: